For this fifth issue of Note Note Collection, Guillaume Blot celebrates a simple and universal passion: French fries, and how the dish’s evocative taste has the power to conjure up shared memories.

From fries with roast chicken on a Sunday to teenage trips to McDonald’s; from a snack at the stadium to the smell of deep-fried food on clothes; from the generous portions at roadside restaurants to the ones you munch on after a night out, fries are everywhere, and always will be. For ten years, Blot travelled throughout France to capture the popular, festive, and friendly ritual that the spectrum of ‘la frite’ provides.