Logo In Real Life: Notes for a Social History of Visual Identity
Now Available
Publisher
Category
Information
- Softcover
- 280 pages
- color & bw illustrations
- 115 x 180 mm
- ISBN 9789083579597
- English
- Apr 2026
This is the untold social history of logo's: where logos start living "In Real Life", where they move away from corporate identity manuals and brand guidelines. This is where they encounter memes, counterfeits, protests, fashion, pop culture, or counterculture more organically. Should we come to another understanding of logo's? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. 'Logo IRL' reframes the narrative in which graphic design icons are "open works", and the public participates in the evolution of the life of brands and graphic design.
Publisher
Category
Information
- Softcover
- 280 pages
- color & bw illustrations
- 115 x 180 mm
- ISBN 9789083579597
- English
- Apr 2026
