Dynamic Branding: Responsive Graphics for Brands of Today (9789887566632)

Dynamic Branding: Responsive Graphics for Brands of Today

$50.20

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Ship on Mar 10, 2026

Publisher

viction:ary

Information

Softcover
272 pages
180 x 250 mm
ISBN 9789887566632
English
Oct 2024

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

Publisher

viction:ary

Information

Softcover
272 pages
180 x 250 mm
ISBN 9789887566632
English
Oct 2024